Industrial buying process in high-technology markets: Critical factors in the Finnish WFPS investors' buying decision-making

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School of Business | Master's thesis
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Date

2003

Major/Subject

Markkinointi

Mcode

Degree programme

Language

en

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Keywords

Markkinointi, Teknologia, Hankinnat, Ostot, Päätöksenteko, Arviointi, Mittarit

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