Industrial buying process in high-technology markets: Critical factors in the Finnish WFPS investors' buying decision-making
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School of Business |
Master's thesis
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Instructions for the author
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Date
2003
Department
Major/Subject
Markkinointi
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Language
en
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Keywords
Markkinointi, Teknologia, Hankinnat, Ostot, Päätöksenteko, Arviointi, Mittarit