The role of micro-influencers in stimulating para-social interaction and impulse purchase
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School of Business |
Bachelor's thesis
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Authors
Date
2021
Department
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
40+4
Series
Description
Thesis advisor
Paurav, ShuklaKeywords
influencer marketing, para-social interaction, impulse purchase, micro-influencers