International brand identity management of SMES and globalization versus localization of brand identity: A case study of Finnish fashion clothing companies
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School of Business |
Master's thesis
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Date
2003
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International business
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Language
en
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Keywords
Markkinointi, Brandit, Mainonta, Vaatetusteollisuus, Muoti, Vaatteet, Merkkitavarat, Kansainvälinen, Kansainväliset yhtiöt