Sustainable marketing tools for building brand loyalty in the fashion industry

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMirońska, Dominika
dc.contributor.authorNguyen, Huan
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-05-15T16:06:42Z
dc.date.available2022-05-15T16:06:42Z
dc.date.issued2022
dc.format.extent63 + 6
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/114284
dc.identifier.urnURN:NBN:fi:aalto-202205153145
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordsustainable marketing toolsen
dc.subject.keywordconsumer satisfactionen
dc.subject.keywordconsumer trusten
dc.subject.keywordbrand loyaltyen
dc.subject.keyword5Psen
dc.subject.keywordgeneration Yen
dc.subject.keywordgeneration Zen
dc.subject.keywordsustainable fashion industryen
dc.titleSustainable marketing tools for building brand loyalty in the fashion industryen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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