Creating competitive advantage by environmental-friendly packaging: healthy food product category

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorTikkanen, Henrikki
dc.contributor.advisorSihvonen, Antti
dc.contributor.advisorGloukhovtsev, Alexei
dc.contributor.authorOrasmaa, Annina
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-02-14T08:46:37Z
dc.date.available2017-02-14T08:46:37Z
dc.date.issued2016
dc.ethesisid14814
dc.format.extent60
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/24529
dc.identifier.urnURN:NBN:fi:aalto-201702142333
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.heleconmarkkinointifi
dc.subject.heleconpakkauksetfi
dc.subject.heleconekologiafi
dc.subject.helecondesign managementfi
dc.subject.heleconkestävä kehitysfi
dc.subject.heleconelintarvikkeetfi
dc.subject.heleconterveysfi
dc.subject.heleconkuluttajakäyttäytyminenfi
dc.subject.keywordenvironmental-friendly packagingen
dc.subject.keywordpackagingen
dc.subject.keywordproenvironmental behavioren
dc.subject.keywordtheory of planned behavioren
dc.subject.keywordhealthy food productsen
dc.titleCreating competitive advantage by environmental-friendly packaging: healthy food product categoryen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi

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