Creating competitive advantage by environmental-friendly packaging: healthy food product category

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Journal Title

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Volume Title

School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi

Date

2016

Major/Subject

Mcode

Degree programme

Marketing

Language

en

Pages

60

Series

Description

Thesis advisor

Tikkanen, Henrikki
Sihvonen, Antti
Gloukhovtsev, Alexei

Keywords

environmental-friendly packaging, packaging, proenvironmental behavior, theory of planned behavior, healthy food products

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Citation