Internal implementation and management of brand identity story - case: Accountor SME-cluster
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2021
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
72 + 54
Series
Description
Thesis advisor
Bhatnagar , KushagraKeywords
brand identity, internal branding, organizational identity, storytelling, internal communications