Organisational network analysis in marketing for the Quality Management System Standard Operating Procedure of the Finnish Defence Forces International Centre - Network Approach with the Value Marketing Model
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School of Business |
Bachelor's thesis
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Date
2018
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Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
76 + 26
Series
Abstract
Objectives The objectives of this study were to identify the potential customer organisations of FINCENT and utilise the network approach and the value marketing model to further and aid the marketing of the Quality Management System Standard Operating Procedure. The other objectives were to discuss and explore the possibility of creating a visualization of the network of FINCENT. Summary Over one hundred possible customer organisation were identified and listed. The network was suggested to be visualised by using the sphere model created by combining the network approach and the value marketing model. Theory and knowledge gaps were identified for further research. Conclusions The value marketing model and the network approach were combined and a new visualisation type was suggested and recommended to be used by the marketing team of FINCENT. The visualisation was not created due resource and ethical reasons.Description
Thesis advisor
Grinsted, SusanKeywords
network analysis, international marketing, network visualisation, crisis management education and training, Sphere model