Monitoring Search Engine Advertising Effectiveness

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Date
2015-08-24
Department
Major/Subject
Ohjelmistotekniikka
Mcode
T3001
Degree programme
Tietotekniikan koulutusohjelma
Language
en
Pages
61
Series
Description
Supervisor
Saikkonen, Heikki
Thesis advisor
Nuutila, Esko
Keywords
search engine marketing, web analytics, marketing effectiveness, web metrics
Other note
Citation