Monitoring Search Engine Advertising Effectiveness
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Perustieteiden korkeakoulu |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2015-08-24
Department
Major/Subject
Ohjelmistotekniikka
Mcode
T3001
Degree programme
Tietotekniikan koulutusohjelma
Language
en
Pages
61
Series
Description
Supervisor
Saikkonen, HeikkiThesis advisor
Nuutila, EskoKeywords
search engine marketing, web analytics, marketing effectiveness, web metrics