Examining issues related to defining the value of movie sponsorship and product placement. Case study: Ganes-movie.

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorWikberg, Pia
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T16:14:42Z
dc.date.available2020-11-17T16:14:42Z
dc.date.issued2008 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/58840
dc.identifier.urnURN:NBN:fi:aalto-2020111717693
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointi
dc.subject.keywordkulttuurijohtaminen
dc.subject.keywordsponsorointi
dc.subject.keywordelokuvat
dc.subject.keywordtuotesijoittelu
dc.titleExamining issues related to defining the value of movie sponsorship and product placement. Case study: Ganes-movie.en
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_46022
local.aalto.idthes11346
local.aalto.openaccessno

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