Investigating the impact of interactivity on the credibility of digital news media

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorBenigno Latupeirissa, Adrian
dc.contributor.authorDiess, Carolina-Itsaso
dc.contributor.schoolPerustieteiden korkeakoulufi
dc.contributor.supervisorPauletto, Sandra
dc.date.accessioned2021-01-31T18:03:35Z
dc.date.available2021-01-31T18:03:35Z
dc.date.issued2021-01-25
dc.description.abstractConsuming news and defining its credibility play a large role in our everyday lives. The digitalisation of news has enabled new interactions with the medium, that have yet to be analysed in their impact on credibility. This study aims to investigate the effects interactivity has on perceived credibility and how user interactions can be applied to the digital news medium. The analysis is done through a user centric approach using both qualitative and quantitative methods based on design thinking. The methods used include a digital questionnaire, user interviews and prototype testing. Using these methods, we find that no strong association can be made between the frequency of use of specific digital interactions such as sharing, liking and commenting and perceived credibility. While most users see an added benefit in having more interactive elements on a digital platform, it cannot be concluded that overall higher levels of interactivity lead to higher credibility. However, if interactivity is used to enable people to voice their opinion an increase in trust can be built, which subsequently increases credibility.en
dc.format.extent56+3
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/102430
dc.identifier.urnURN:NBN:fi:aalto-202101311733
dc.language.isoenen
dc.programmeMaster's Programme in ICT Innovationfi
dc.programme.majorHuman-Computer Interaction and Designfi
dc.programme.mcodeSCI3020fi
dc.subject.keywordnews credibilityen
dc.subject.keywordinteractivityen
dc.subject.keywordnews consumptionen
dc.subject.keyworddigital newsen
dc.titleInvestigating the impact of interactivity on the credibility of digital news mediaen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotDiplomityöfi
local.aalto.electroniconlyyes
local.aalto.openaccessyes
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