Investigating the impact of interactivity on the credibility of digital news media
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Journal Title
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Perustieteiden korkeakoulu |
Master's thesis
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Authors
Date
2021-01-25
Department
Major/Subject
Human-Computer Interaction and Design
Mcode
SCI3020
Degree programme
Master's Programme in ICT Innovation
Language
en
Pages
56+3
Series
Abstract
Consuming news and defining its credibility play a large role in our everyday lives. The digitalisation of news has enabled new interactions with the medium, that have yet to be analysed in their impact on credibility. This study aims to investigate the effects interactivity has on perceived credibility and how user interactions can be applied to the digital news medium. The analysis is done through a user centric approach using both qualitative and quantitative methods based on design thinking. The methods used include a digital questionnaire, user interviews and prototype testing. Using these methods, we find that no strong association can be made between the frequency of use of specific digital interactions such as sharing, liking and commenting and perceived credibility. While most users see an added benefit in having more interactive elements on a digital platform, it cannot be concluded that overall higher levels of interactivity lead to higher credibility. However, if interactivity is used to enable people to voice their opinion an increase in trust can be built, which subsequently increases credibility.Description
Supervisor
Pauletto, SandraThesis advisor
Benigno Latupeirissa, AdrianKeywords
news credibility, interactivity, news consumption, digital news