How people interact with technology in the form of gadgets in developing countries
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School of Business |
Master's thesis
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Authors
Date
2022
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
57+12
Series
Abstract
Technology is a crucial part of our lives, and it plays an essential role in the lives of people and the performance of countries across the globe. With the advancement of technology and its penetration in all the aspects of human lives on all stages and levels, the interaction of people with technology is indispensable. People use different ways and means to interact with technology; there are multiple kinds of gadgets available for consumers to interact with technology. The existing researches imply that technology has a substantial impact on the lives of people and their health as well. This study aims to find how people living in developing countries interact with technology in the form of gadgets and the impacts of these gadgets upon their lives. Furthermore, the study also focused on the connection between technology paradoxes and consumer fetishes; does technology paradoxes impact the consumer fetishes of people. This study has used structured questions to obtain data from 10 volunteering interviewees living in developing countries such as Bangladesh, India, and Pakistan. The analysis of obtained information through interviews indicates several technology paradoxes associated with these gadgets, and they have a substantial impact on various aspects of people's lives. Also, technology paradoxes strongly impact the consumer fetishes of the people who use them for technological interaction.Description
Thesis advisor
Bhatnagar, KushagraKeywords
technology paradox, consumer fetishes, gadgets, technological interaction