Building customer-based brand equity through a brand story. A case study of an upcoming equestrian equipment brand in Finnish markets.

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMitronen, Lasse
dc.contributor.authorKaataja, Linda
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2019-06-16T16:01:09Z
dc.date.available2019-06-16T16:01:09Z
dc.date.issued2019
dc.format.extent74 + 2
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/38737
dc.identifier.urnURN:NBN:fi:aalto-201906163806
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordbrand equityen
dc.subject.keywordcustomer-based brand equityen
dc.subject.keywordbrand storyen
dc.subject.keywordbrandsen
dc.titleBuilding customer-based brand equity through a brand story. A case study of an upcoming equestrian equipment brand in Finnish markets.en
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno
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