Building customer-based brand equity through a brand story. A case study of an upcoming equestrian equipment brand in Finnish markets.

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Author
Date
2019
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
74 + 2
Series
Description
Thesis advisor
Mitronen, Lasse
Keywords
brand equity, customer-based brand equity, brand story, brands
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-201906163806
Collections
[gradu] Kauppakorkeakoulu / BIZ