Implementing and Evaluating Gamification in Organizations

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Date
2022
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
34 + 15
Series
Abstract
Objectives The main objective of this research is to identify how gamification influences employee motivation at the workplace, and the impact of user types and timeframe of gamification on it. In addition, to identify how gamification can be designed effectively to influence intrinsic motivation and engagement. Summary This research focuses on gamification designed for employees within the workplace. The literature review provides an overview of current research on how gamification influences employees’ intrinsic motivation and how can effective gamification be designed. Primary research develops this theory further through the analysis of qualitative data gathered through semi-structured interviews. Conclusions The research found that gamification can influence employee motivation and behavior by satisfying the motivational needs of an employee and by influencing their natural human desires. User types largely determine how gamification influences employees’ motivation and how effectively. Gamification should be designed to align with the employees’ motivations to create intrinsic motivation and hence employee engagement. In addition, the purpose, wanted outcome, and players’ overall understanding of gamification directly influence its effectiveness.
Description
Thesis advisor
Hassan, Lobna
Keywords
gamification, motivation, engagement, intrinsic motivation
Other note
Citation