The nature and effectiveness of additional services sales in two different sales channels

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorLuoma, Jukka
dc.contributor.advisorSihvonen, Antti
dc.contributor.authorLoppi, Matias
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-06-13T08:16:18Z
dc.date.available2017-06-13T08:16:18Z
dc.date.issued2017
dc.ethesisid15026
dc.format.extent71
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/26836
dc.identifier.urnURN:NBN:fi:aalto-201706135595
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.heleconmarkkinointifi
dc.subject.heleconmyyntifi
dc.subject.helecone-businessfi
dc.subject.helecontehokkuusfi
dc.subject.heleconbenchmarkingen
dc.subject.keywordadditional salesen
dc.subject.keywordsales channelen
dc.subject.keywordpersonal sellingen
dc.subject.keywordonline sellingen
dc.titleThe nature and effectiveness of additional services sales in two different sales channelsen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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