Four Tactics for Implementing a Balanced Digital Platform Strategy
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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Date
2020-06
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Mcode
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Language
en
Pages
105-120
Series
MIS Quarterly Executive, Volume 19, issue 2
Abstract
Digital platforms, such as Apple’s iOS and Google’s Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics—leverage, control, exploit, and defense—to make the necessary trade-offs between variety and unity, and open and closed.Description
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Citation
Karhu, K, Gustafsson, R, Eaton, B, Henfridsson, O & Sørensen, C 2020, ' Four Tactics for Implementing a Balanced Digital Platform Strategy ', MIS Quarterly Executive, vol. 19, no. 2, 4, pp. 105-120 . https://doi.org/10.17705/2msqe.00027
