Factors affecting the purchase decision of an accounting software from a website

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorHilario, Anna
dc.contributor.authorHeimonen, Auli
dc.contributor.schoolPerustieteiden korkeakoulufi
dc.contributor.supervisorNieminen, Marko
dc.date.accessioned2022-06-19T17:12:37Z
dc.date.available2022-06-19T17:12:37Z
dc.date.issued2022-06-14
dc.format.extent94+10
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/115272
dc.identifier.urnURN:NBN:fi:aalto-202206194113
dc.language.isoenen
dc.programmeMaster's Programme in Information Networksfi
dc.programme.majorInformaatioverkostotfi
dc.programme.mcodeINFfi
dc.subject.keywordaccounting softwareen
dc.subject.keywordconversion rate optimization (CRO)en
dc.subject.keywordorganizational purchasingen
dc.subject.keywordB2B purchase decisionsen
dc.titleFactors affecting the purchase decision of an accounting software from a websiteen
dc.titleYritysten taloushallinto-ohjelmisto-ostopäätöksiin vaikuttavat tekijät palveluntarjoajan nettisivuillafi
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotDiplomityöfi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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[dipl] Perustieteiden korkeakoulu / SCI