Experiential consumption: music streaming services mediating meaning: qualitative study of customer value as experiential

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Volume Title
School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Date
2017
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
72
Series
Description
Thesis advisor
Bhatnagar, Kushagra
Keywords
customer value, experiential consumption, music consumption, music streaming
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Citation