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An outsourcing approach to managed services provisioning: market scenarios, and strategies for a small-sized service provider
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Helsinki University of Technology |
Master's thesis
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TU-91
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en
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94
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Abstract
Companies are increasingly outsourcing their operations to the specialist firms for different reasons in order to, among others, increase their effectiveness, focus on core competences and be more responsive to the dynamic market conditions.
One of the activities that operators and content providers are starting to outsource is content hosting.
They outsource their content hosting-related tasks to managed services providers, who specialize on hosting and delivery-related issues for mobile content products and services.
Nevertheless, the market for such services is still emerging and the potentiality is not fully proven yet.
A small-sized service provider, whose name is not mentioned for confidentiality reasons, and thus, will be called as "Case Company" throughout this thesis, starts providing standalone hosting services for all kinds of mobile content.
In this thesis, the main goal is to help the Case Company position itself in the market, given that the market conditions as well as company's financial situation is currently unfavorable.
The study tries to achieve this main goal by analyzing some companies' value creating systems using Parolini's Value Nets as framework, and define some market scenarios mainly based on the findings of these analyses.
It also gives an overview of mobile content market, tries to determine the potentiality of managed services provisioning as an outsourced service, and provide important factors from the potential clients' point of view when selecting their suppliers.
The thesis at the end specifies some market positioning alternatives for the Case Company and provides some recommendations.
This study is apparently a first in looking at this emerging market of managed services provisioning.
Furthermore, it is also a known first study that at least partly adopts Parolini's framework to analyze in practice a firm's activities in the value creating system.