Decisive factors behind the usage of digital advertising attribution modelling

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2020
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
76
Series
Description
Thesis advisor
Rossi, Matti
Keywords
online advertising, attribution modelling, advertising efficiency, digital marketing
Other note
Citation