A concept analysis on modern branding. Defining key concepts in mind-share, emotional, viral, and cultural branding.

Simple item page
dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorWeijo, Henri
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T16:01:30Z
dc.date.available2020-11-17T16:01:30Z
dc.date.issued2008 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/58581
dc.identifier.urnURN:NBN:fi:aalto-2020111717434
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointi
dc.subject.keywordbrandit
dc.subject.keywordkuluttajat
dc.titleA concept analysis on modern branding. Defining key concepts in mind-share, emotional, viral, and cultural branding.en
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_46868
local.aalto.idthes11083
local.aalto.openaccessno

Files

Collections

[gradu] Kauppakorkeakoulu / BIZ