Designing and managing omni-channel customer experience: Case study on customer behavior in the context of inflight retailing
| dc.contributor | Aalto-yliopisto | fi |
| dc.contributor | Aalto University | en |
| dc.contributor.advisor | Timonen, Hanna | |
| dc.contributor.advisor | Kostama, Hanna | |
| dc.contributor.author | Männistö, Samuli | |
| dc.contributor.school | Perustieteiden korkeakoulu | fi |
| dc.contributor.supervisor | Rajala, Risto | |
| dc.date.accessioned | 2017-04-13T10:23:14Z | |
| dc.date.available | 2017-04-13T10:23:14Z | |
| dc.date.issued | 2017-04-05 | |
| dc.ethesisid | Aalto 8565 | |
| dc.format.extent | 99+6 | |
| dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/25135 | |
| dc.identifier.urn | URN:NBN:fi:aalto-201704133568 | |
| dc.language.iso | en | en |
| dc.location | P1 | |
| dc.programme | Master's Programme in Industrial Engineering and Management | fi |
| dc.programme.major | Strateginen johtaminen | fi |
| dc.programme.mcode | IL3006 | fi |
| dc.subject.keyword | omni-channel | en |
| dc.subject.keyword | digitalization of services | en |
| dc.subject.keyword | customer experience | en |
| dc.subject.keyword | inflight retail | en |
| dc.title | Designing and managing omni-channel customer experience: Case study on customer behavior in the context of inflight retailing | en |
| dc.title | Omni-channel-asiakaskokemuksen suunnittelu ja johtaminen: case-tutkimus asiakkaiden ostokäyttäytymisestä lentomatkustamisessa | fi |
| dc.type | G2 Pro gradu, diplomityö | fi |
| dc.type.ontasot | Master's thesis | en |
| dc.type.ontasot | Diplomityö | fi |