Measuring marketing performance from a shareholder perspective: the use of marketing metrics in Finnish companies

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School of Business | Master's thesis
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Date

2008

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

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Mcode

Degree programme

Language

en

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Description

Keywords

markkinointi, arviointi, mittarit, osakkaat

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https://urn.fi/URN:NBN:fi:aalto-2020111717380

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[gradu] Kauppakorkeakoulu / BIZ