Incorporating social media into public relations crisis management

Thumbnail Image

URL

Journal Title

Journal ISSN

Volume Title

School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Authors

Date

2021

Department

Markkinoinnin laitos

Major/Subject

Mcode

Degree programme

Markkinointi

Language

en

Pages

34 + 2

Series

Abstract

The purpose of this thesis is to pinpoint the different ways social media can be utilized in the management of crises. As a literature review, the thesis discusses different articles surrounding topics such as public relations, communication strategies, social media, and the Situational Crisis Communication Theory. The main findings of this thesis include the existence of a lifecycle for both crises and crisis management, as well as the importance of PR professionals staying up to date on current communication methods in order to overcome online crises. Different techniques regarding social media interactions are discussed. The findings suggest that the field of PR would benefit from the revision of the Situational Crisis Communication Theory to include all aspects of social media.

Description

Thesis advisor

Toyoki, Sammy

Keywords

public relations, publics, crisis communication, situational crisis communication theory, social media

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202201091043

Collections

[kand] Kauppakorkeakoulu / BIZ