Target market strategy: market segmentation, targeting and product positioning. Case: Finlux Ltd. in Switzerland
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Instructions for the author
Instructions for the author
Author
Date
1991
Department
Major/Subject
Mcode
Degree programme
Language
en
Pages
114
Series
Description
Keywords
TELEVISIO, SEGMENTOINTI, SVEITSI
