A Dynamic Marketing Program for New Convenience Brands
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.author | Urrila, Matti | |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.contributor.supervisor | Mattila, Sakari, professor | |
dc.date.accessioned | 2018-08-13T12:40:58Z | |
dc.date.available | 2018-08-13T12:40:58Z | |
dc.date.defence | 1975-04-25 | |
dc.date.issued | 1975 | |
dc.dissid | 267 | |
dc.format.extent | 96 s. | |
dc.identifier.isbn | 951-699-063-0 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/33289 | |
dc.identifier.urn | URN:ISBN:951-699-063-0 | |
dc.language.iso | en | en |
dc.opn | Kaskimies, Mika, professor, Helsinki School of Economics, Finland | |
dc.opn | Nyberg, Aarni, professor, Helsinki School of Economics, Finland | |
dc.programme.major | fi | |
dc.programme.major | en | |
dc.publisher | Helsinki School of Economics | en |
dc.publisher | Helsingin kauppakorkeakoulu | fi |
dc.relation.ispartofseries | Liiketaloustieteellisen tutkimuslaitoksen julkaisuja; 4 | |
dc.subject.helecon | Marketing | |
dc.subject.helecon | Markkinointi | |
dc.subject.helecon | Product design | |
dc.subject.helecon | Tuotesuunnittelu | |
dc.title | A Dynamic Marketing Program for New Convenience Brands | en |
dc.type | G4 Monografiaväitöskirja | fi |
dc.type.dcmitype | text | en |
dc.type.ontasot | Väitöskirja (monografia) | fi |
dc.type.ontasot | Doctoral dissertation (monograph) | en |
local.aalto.mmsid | 995778214406526 |