The impact of pricing strategies on consumer decision-making

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMikkonen, Ilona
dc.contributor.authorBergman, Joonas
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-11-06T17:01:31Z
dc.date.available2022-11-06T17:01:31Z
dc.date.issued2022
dc.description.abstractPricing strategies can have an impact on consumers’ decision-making. Having an understanding of the factors that have an impact is important. In addition, utilizing pricing strategies is a way of creating more profits. The aim of this thesis is on introducing the factors in pricing strategies that cause a change in consumers’ decision-making. The goal is also to find out how companies can utilize these strategies effectively. The thesis begins by introducing different pricing strategies and providing examples of successful and unsuccessful use of these strategies. Other factors relating to pricing are also discussed.en
dc.format.extent25 + 6
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/117579
dc.identifier.urnURN:NBN:fi:aalto-202211066350
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordpricing strategiesen
dc.subject.keywordconsumer decision-makingen
dc.subject.keywordpricingen
dc.subject.keywordpaymenten
dc.titleThe impact of pricing strategies on consumer decision-makingen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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