The impact of pricing strategies on consumer decision-making

Thumbnail Image
Files
bachelor_Bergman_Joonas_2022.pdf (471.3 KB)
Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Author
Date
2022
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
25 + 6
Series
Abstract
Pricing strategies can have an impact on consumers’ decision-making. Having an understanding of the factors that have an impact is important. In addition, utilizing pricing strategies is a way of creating more profits. The aim of this thesis is on introducing the factors in pricing strategies that cause a change in consumers’ decision-making. The goal is also to find out how companies can utilize these strategies effectively. The thesis begins by introducing different pricing strategies and providing examples of successful and unsuccessful use of these strategies. Other factors relating to pricing are also discussed.
Description
Thesis advisor
Mikkonen, Ilona
Keywords
pricing strategies, consumer decision-making, pricing, payment
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202211066350
Collections
[kand] Kauppakorkeakoulu / BIZ (Open Access)