The impact of social media selection on customer engagement – User analysis of Nordic fashion brands in Chinese social media

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMoisander, Johanna
dc.contributor.authorYang, Hongxu
dc.contributor.departmentJohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-08-23T16:00:51Z
dc.date.available2020-08-23T16:00:51Z
dc.date.issued2020
dc.format.extent54+12
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/45930
dc.identifier.urnURN:NBN:fi:aalto-202008234862
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeCorporate Communicationen
dc.subject.keywordcustomer engagementen
dc.subject.keywordNordic fashion brandsen
dc.subject.keywordsocial media selectionen
dc.subject.keywordChinaen
dc.titleThe impact of social media selection on customer engagement – User analysis of Nordic fashion brands in Chinese social mediaen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno
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