The impact of social media selection on customer engagement – User analysis of Nordic fashion brands in Chinese social media

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Author
Date
2020
Department
Johtamisen laitos
Major/Subject
Mcode
Degree programme
Corporate Communication
Language
en
Pages
54+12
Series
Description
Thesis advisor
Moisander, Johanna
Keywords
customer engagement, Nordic fashion brands, social media selection, China
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202008234862
Collections
[gradu] Kauppakorkeakoulu / BIZ