The impact of social media selection on customer engagement – User analysis of Nordic fashion brands in Chinese social media

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2020

Department

Johtamisen laitos

Major/Subject

Mcode

Degree programme

Corporate Communication

Language

en

Pages

54+12

Series

Description

Thesis advisor

Moisander, Johanna

Keywords

customer engagement, Nordic fashion brands, social media selection, China

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-202008234862

Collections

[gradu] Kauppakorkeakoulu / BIZ