Entry to New Product-market Segment in the Manufacturing Industry - A Case Study
No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Science |
Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Author
Date
2011
Department
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
100 + [2]
Series
Description
Supervisor
Keil, ThomasThesis advisor
Nissinen, MikaKeywords
resource-based theory, resurssi-näkökulma strategiaan, diversification, uudelle tuotemarkkina-segmentille meneminen, acquisition, yrityskaupat, alliance, yritysliitot, green-field investment, sisäinen kehittäminen
