Geographical Expansion of a Manufacturing Company: Target Market & Entry Process Analysis
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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Author
Date
2018-05-09
Department
Major/Subject
Strategy and Venturing
Mcode
SCI3050
Degree programme
Master’s Programme in Industrial Engineering and Management
Language
en
Pages
110+14
Series
Description
Supervisor
Gustafsson, RobinThesis advisor
Loukola, KariKeywords
geographical expansion, market entry, competitive advantage, segmentation