Analysis of the Retention and Acquisition Rates of Selected Mobile Phone Manufacturers

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Volume Title

School of Science | Master's thesis
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Date

2010

Major/Subject

Sovellettu matematiikka

Mcode

Mat-2

Degree programme

Language

en

Pages

84 + [14]

Series

Description

Supervisor

Salo, Ahti

Thesis advisor

Rantanen, Ari

Keywords

retention, retentio, acquisition, asiakashankinta, logistic regression, logistinen regressio, linear regression, lineaarinen regressio, mobile phones, matkapuhelimet, C5.0 algorith, C5.0 algoritmi

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