Analysis of the Retention and Acquisition Rates of Selected Mobile Phone Manufacturers

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Volume Title
School of Science | Master's thesis
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Date
2010
Major/Subject
Sovellettu matematiikka
Mcode
Mat-2
Degree programme
Language
en
Pages
84 + [14]
Series
Description
Supervisor
Salo, Ahti
Thesis advisor
Rantanen, Ari
Keywords
retention, retentio, acquisition, asiakashankinta, logistic regression, logistinen regressio, linear regression, lineaarinen regressio, mobile phones, matkapuhelimet, C5.0 algorith, C5.0 algoritmi
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