"Once upon a time in Finland": Country of origin and storytelling in international marketing

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorNoor, Kristina
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T14:09:38Z
dc.date.available2020-11-17T14:09:38Z
dc.date.issued2004 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/56907
dc.identifier.urnURN:NBN:fi:aalto-2020111715760
dc.language.isoenen
dc.programme.majorInternational Businessfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordKansainväliset yhtiötfi
dc.subject.keywordKansainvälinenfi
dc.subject.keywordMarkkinointifi
dc.subject.keywordViestintäfi
dc.subject.keywordYritysviestintäfi
dc.subject.keywordmainontafi
dc.subject.keywordBranditfi
dc.title"Once upon a time in Finland": Country of origin and storytelling in international marketingen
dc.type.okmG2 Pro gradu, diplomityö 
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis 
local.aalto.digiauthask
local.aalto.digifolderAalto_70246
local.aalto.idthes9409
local.aalto.openaccessno

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