"Once upon a time in Finland": Country of origin and storytelling in international marketing

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Volume Title
School of Business | Master's thesis
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Date
2004
Major/Subject
International Business
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Degree programme
Language
en
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Keywords
Kansainväliset yhtiöt, Kansainvälinen, Markkinointi, Viestintä, Yritysviestintä, mainonta, Brandit
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