What makes value-based selling challenging? – A single case study
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2022
Department
Major/Subject
Mcode
Degree programme
Management and International Business (MIB)
Language
en
Pages
88 + 6
Series
Description
Thesis advisor
Turunen, TaijaTöytäri, Pekka
Keywords
value-selling, solution selling, value-based selling, sales
