(Un)Sustainable transitions towards fast and ultra-fast fashion

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A2 Katsausartikkeli tieteellisessä aikakauslehdessä
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Fashion and Textiles, Volume 10, issue 1
Due to pressing sustainability challenges, the fashion industry is undergoing tremendous change. Surprisingly, even though the unique context of fashion presents an opportunity for scholars to explore the (un)sustainable transitions, this context has yet to receive the attention of transition scholars. Our article explores fashion transitions and develops a conceptual framework demonstrating this transition's multi-level and multi-dimensional interactions. We draw on three literature areas: multi-level perspective (MLP) of sustainable transitions, institutional logics and framing contests. We then introduce a conceptual framework and illustrative examples from the industry and demonstrate the tensions between positive and negative environmental and socialsustainability developments at the niche, regime and landscape levels. We show that while many positive developments can be seen in the regime players through the adoption of corporate sustainability initiatives, new business models and collaborations, more attention should also be given to some adverse developments. Overall, we contribute to the literature by exploring fashion transitions, an under-explored context, and by demonstrating the complexity of interactions due to the diffusion of heterogeneous institutional logics and framing contests between players.
Funding Information: This research was supported by the Academy of Finland’s Strategic Research Council’s Grant No. 327299 Sustainable textile systems: Co-creating resource-wise business for Finland in global textile networks/FINIX consortium. Publisher Copyright: © 2023, The Author(s).
Fashion industry, Framing contests, Institutional logics, Multi-level perspective, Sustainability transitions, Unsustainability
Other note
Dzhengiz, T, Haukkala, T & Sahimaa, O 2023, ' (Un)Sustainable transitions towards fast and ultra-fast fashion ', Fashion and Textiles, vol. 10, no. 1, 19 . https://doi.org/10.1186/s40691-023-00337-9