Maintaining parent brand image in brand extensions. Case: Dove, Lever Fabergé

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Volume Title
School of Business | Master's thesis
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Date
2004
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
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Description
Keywords
Markkinointi, Mainonta, Mediavalinta, Uudet tuotteet, Päivittäistavarat, Vähittäiskauppa
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