Transforming companies’ business model for good and putting it in practice

Abstract

In this paper, the organizational framework of a company wishing to transform its business model toward a net positive impact is investigated. The study goes through different methods to measure impact and thus identify strengths and challenges for the company to build on their sustainability strategy. Then, the definition of the strategy is discussed, with regards to the formulation of a corporate purpose, mission, vision, and goals structuring the sustainability roadmap. Finally, the implementation of such a strategy is studied, in a way that involves all stakeholders in the process.

This paper takes the scope of a wholesaling firm, aiming to adopt a more sustainable behavior, as a case study. The research was conducted through twenty-five interviews with different stakeholder groups within the company.

The stakeholder engagement approach is used to measure key impacts of the sector, such as supply chain management, packaging, and waste management. This assessment is used to develop a sustainability strategic framework leading the transformation of the corporate model, with three operational goals: act for climate and reduce food waste, participate in the construction of a more sustainable supply chain, and promote well-being and diversity towards employees, suppliers, customers and communities. Through the scope of stakeholders, the implementation of a roadmap is investigated, to ensure that the transformation comes alive, through the supply chain, employees, and communities.