Business-to-business promotion and branding strategies of born globals

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School of Business | Master's thesis
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Date
2002
Major/Subject
International Business
Mcode
Degree programme
Language
en
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Keywords
Kansainväliset yhtiöt, Kansainvälistyminen, Pk-yritykset, Suhdetoiminta, Suhdemarkkinointi, Brandit, Mainonta
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