Efficiency Maximization of Retail Campaigns

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Volume Title

Perustieteiden korkeakoulu | Bachelor's thesis
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Date

2011

Department

Major/Subject

Systeemitieteet

Mcode

F3010

Degree programme

Teknillisen fysiikan ja matematiikan tutkinto-ohjelma (TFM)

Language

en

Pages

33 s.

Series

Description

Supervisor

Salo, Ahti

Thesis advisor

Kovanen, Lauri

Keywords

promotion, campaign, retail, sales prediction, price optimization, price elasticity

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