Efficiency Maximization of Retail Campaigns
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Journal Title
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Perustieteiden korkeakoulu |
Bachelor's thesis
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Authors
Date
2011
Department
Major/Subject
Systeemitieteet
Mcode
F3010
Degree programme
Teknillisen fysiikan ja matematiikan tutkinto-ohjelma (TFM)
Language
en
Pages
33 s.
Series
Description
Supervisor
Salo, AhtiThesis advisor
Kovanen, LauriKeywords
promotion, campaign, retail, sales prediction, price optimization, price elasticity