GAUMLESS: Modelling the Capitalization of Human Action on the Internet

Abstract

The focus of this thesis is on a field of study related to information design, namely visual modelling, and the application of its concepts and frameworks to a case study on the use of Internet cookies. It represents an opportunity to enhance information design’s relevancy as an adaptive discipline; i.e., borrowing and learning from various knowledge domains in representing phenomena for the purposes of decision-making and action-generation.

As a critical design project, the thesis endeavors to inform Internet users and other audiences of the exploitation inherent in the data-mining processes employed by websites for generating cookies and to expose the risks to users. This focus was motivated by a concern with the ignorance, or at least the casual awareness, of many Internet users of the implications of giving their consent to the use of cookies. The thesis employs a qualitative research methodology that consolidates information design principles, conventions and processes; a distillation of relevant modelling frameworks; and pan-disciplinary philosophical perspectives (i.e., cybernetics, systems theory, and social system theory) into a visual model that represents the cookie system.

The significance of this study’s contribution to design theory lies in the manner in which boundaries to its research methodology (based on the study’s purpose, goals and targeted audience) were determined and the singular visual modelling process developed in consideration of the myriad relevant knowledge-domains, extensive data sources and esoteric technical aspects of the system under study. Whereas simplification in a visual model is a key factor for knowledge-creation and establishing usability, its effectiveness to inform and inspire is also measured by its level of accuracy and comprehensiveness.

In concentrating on human behaviour and decision-making contexts and applications, information design has the capacity to help meet personal and social needs and consequently can be a societal force for innovation and progress. The thesis’ visual model is an example of this potential in its intention to represent the cookie process and to raise awareness of its personal and social implications. The study validates the responsibility of the information designer to not prescribe actions or solutions but rather to impart knowledge, support decision-making, and inspire critical reflection.