Managerial cognitions and business model evolution in the biotechnology industry. Cases Amgen and Genentech.
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Instructions for the author
Instructions for the author
Date
2006
Major/Subject
Marketing
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
johtaminen, liiketalous, bioteknologia, toimialat
