Techniques for Mining Transactional Data for Personalized Marketing Actions

Loading...
Thumbnail Image
Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Date
2017
Major/Subject
Mcode
Degree programme
Business Technology
Language
en
Pages
28
Series
Abstract
Description
Thesis advisor
Bragge, Johanna
Keywords
data mining, personalized marketing, retail, data
Other note
Citation