Analyzing customer profitability reporting and management in a case company - case study
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Author
Date
2017
Department
Major/Subject
Mcode
Degree programme
Accounting
Language
en
Pages
64
Series
Description
Thesis advisor
Huikku, JariKeywords
activity-based costing, customer profitability analysis, customer lifetime value, cost accounting, case study