Audience Members' Goals of Media Use and Processing of Advertisements

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorJuntunen, Arja
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.contributor.supervisorAhtola, Olli, professor
dc.date.accessioned2018-08-13T12:40:55Z
dc.date.available2018-08-13T12:40:55Z
dc.date.defence2001-04-06
dc.date.issued2001
dc.dissid17
dc.format.extent175 s.
dc.identifier.bibid267830
dc.identifier.isbn951-791-608-6
dc.identifier.issn1237-556X
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/33211
dc.identifier.urnURN:ISBN:951-791-608-6
dc.language.isoenen
dc.opnBatra, Rajeev, professor, University of Michigan Business School, USA
dc.programme.majorMarkkinointifi
dc.programme.majorMarketingen
dc.publisherHelsinki School of Economicsen
dc.publisherHelsingin kauppakorkeakoulufi
dc.relation.ispartofseriesActa Universitatis oeconomicae Helsingiensis. A
dc.relation.ispartofseries187
dc.subject.heleconAdvertising
dc.subject.heleconCommunication
dc.subject.heleconConsumers
dc.subject.heleconKuluttajat
dc.subject.heleconMainonta
dc.subject.heleconMedia
dc.subject.heleconMedia selection
dc.subject.heleconMediavalinta
dc.subject.heleconViestintä
dc.titleAudience Members' Goals of Media Use and Processing of Advertisementsen
dc.typeG4 Monografiaväitöskirjafi
dc.type.dcmitypetexten
dc.type.ontasotVäitöskirja (monografia)fi
dc.type.ontasotDoctoral dissertation (monograph)en
local.aalto.digiauthask
local.aalto.digifolderAalto_67661
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