Audience Members' Goals of Media Use and Processing of Advertisements
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Journal Title
Journal ISSN
Volume Title
School of Business |
Doctoral thesis (monograph)
| Defence date: 2001-04-06
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Author
Date
2001
Department
Major/Subject
Markkinointi
Marketing
Marketing
Mcode
Degree programme
Language
en
Pages
175 s.
Series
Acta Universitatis oeconomicae Helsingiensis. A, 187
