Audience Members' Goals of Media Use and Processing of Advertisements

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Journal Title

Journal ISSN

Volume Title

School of Business | Doctoral thesis (monograph) | Defence date: 2001-04-06
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Date

Department

Mcode

Degree programme

Language

en

Pages

175 s.

Series

Acta Universitatis oeconomicae Helsingiensis. A, 187

Description

Supervising professor

Ahtola, Olli, professor

Keywords

Other note

Citation

Permanent link to this item

https://urn.fi/URN:ISBN:951-791-608-6