Managing the brand identity of an international brand in a SMOPEC. Case: Positioning of Strongbow brand into Finland.
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.author | Frisk, Karla | |
dc.contributor.department | Markkinoinnin ja johtamisen laitos | fi |
dc.contributor.department | Department of Marketing and Management | en |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2020-11-17T16:26:23Z | |
dc.date.available | 2020-11-17T16:26:23Z | |
dc.date.issued | 2008 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/59069 | |
dc.identifier.urn | URN:NBN:fi:aalto-2020111717922 | |
dc.language.iso | en | en |
dc.rights.accesslevel | closedAccess | |
dc.subject.keyword | kansainväliset yhtiöt | |
dc.subject.keyword | brandit | |
dc.subject.keyword | identiteetti | |
dc.title | Managing the brand identity of an international brand in a SMOPEC. Case: Positioning of Strongbow brand into Finland. | en |
dc.type.okm | G2 Pro gradu, diplomityö | |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Pro gradu -tutkielma | fi |
dc.type.publication | masterThesis | |
local.aalto.digiauth | ask | |
local.aalto.digifolder | Aalto_56993 | |
local.aalto.idthes | 11586 | |
local.aalto.openaccess | no |