Managing the brand identity of an international brand in a SMOPEC. Case: Positioning of Strongbow brand into Finland.

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorFrisk, Karla
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T16:26:23Z
dc.date.available2020-11-17T16:26:23Z
dc.date.issued2008
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/59069
dc.identifier.urnURN:NBN:fi:aalto-2020111717922
dc.language.isoenen
dc.rights.accesslevelclosedAccess
dc.subject.keywordkansainväliset yhtiöt
dc.subject.keywordbrandit
dc.subject.keywordidentiteetti
dc.titleManaging the brand identity of an international brand in a SMOPEC. Case: Positioning of Strongbow brand into Finland.en
dc.type.okmG2 Pro gradu, diplomityö
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis
local.aalto.digiauthask
local.aalto.digifolderAalto_56993
local.aalto.idthes11586
local.aalto.openaccessno
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